Saijo George

Curated by Saijo George

Read more

friday21 Feb 2020

Snapchat Launches Swipe up to Call Ads in the US

https://www.socialmediatoday.com

After launching its new ‘Swipe Up to Call’ ad option in the Middle East last December, Snap has announced that it will now offer the same to US businesses.

Just as it sounds, Snap’s Swipe Up to Call ads drive direct phone calls from the ad in-app, expanding on Snaps existing ‘Swipe Up’ ad options. To use the ‘Swipe Up to Call’ prompt in your Snap ads, you’ll soon be able to choose ‘Calls & Texts’ as your advertising goal in Snapchat’s Ads Manager.

Now, US advertisers will be able to use Snap’s swipe-up prompts in ads to:

  • Drive website visits
  • Prompt extended video views
  • Drive app installs
  • Direct users to make a phone call

 

Social Media


I love tl;dr Marketing because I can get all the latest SEO news and trends in one spot without having to read lengthy articles. I really look forward to the daily emails to see what's new in our industry!

Amazon Tests Letting Sellers Email Customers Directly About New Products And Sales 1 - General News

Ryan Mews SEO Manager Merkle