Snapchat Launches Swipe up to Call Ads in the US
https://www.socialmediatoday.comAfter launching its new ‘Swipe Up to Call’ ad option in the Middle East last December, Snap has announced that it will now offer the same to US businesses.
Just as it sounds, Snap’s Swipe Up to Call ads drive direct phone calls from the ad in-app, expanding on Snaps existing ‘Swipe Up’ ad options. To use the ‘Swipe Up to Call’ prompt in your Snap ads, you’ll soon be able to choose ‘Calls & Texts’ as your advertising goal in Snapchat’s Ads Manager.
Now, US advertisers will be able to use Snap’s swipe-up prompts in ads to:
- Drive website visits
- Prompt extended video views
- Drive app installs
- Direct users to make a phone call