Snapchat Launches Snapchat Trends to Highlight Key Topics of Discussion in the App
https://www.socialmediatoday.comSnapchat has launched a new market research tool, which is essentially Google Trends, but for Snapchat specifically, which could be a huge help for marketers looking to tap into the platform.
The new Snapchat Trends tool enables marketers to conduct research around specific keywords and terms, based on mention volume within the app, in order to determine their relative popularity and how discussion around such changes over time.
