Saijo George

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friday30 Jul 2021

Snapchat Launches New Campaign Lab To Help Guide Marketers On Best Snap Ads Approaches

https://www.socialmediatoday.com

Snapchat is looking to provide more guidance for brands seeking to maximize their Snap ad performance with a new element called ‘Campaign Lab‘, available within Snap Ads Manager, which will enable marketers to run split tests, view full results, and get recommendations on next steps.

As you can see here, the new Campaign Lab provides access to all of Snapchat’s various split testing options and tools, with separate screens for testing and results.

Campaign Lab is available in Snap Ads Manager from today.

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