Snapchat Launches New 3D Bitmoji, Another Step in its Digital Fashion Push
https://www.socialmediatoday.comSnapchat is taking the next steps into digital fashion with the addition of new 3D Bitmoji avatars, adding another dimension to the popular virtual character depictions available within the app.
As reported by The Hollywood Reporter, the new 3D Bitmoji characters will include over 1,200 different combinations of facial expressions, poses, backgrounds and gestures, enabling Snapchat users to create more personalized depictions of their virtual selves.
Which is where Snap sees significant business opportunity, and as you can see, it’s already moving into digital brand sponsorships, which, over time, will also see Snap partnering with a broader range fashion retailers to provide shoppable Bitmoji versions of their items.
Snap’s new 3D Bitmoji are being rolled out to US users from today.
