Snapchat Launched Local Lenses in London’s Carnaby Street
https://www.wired.co.ukThe feature was announced back in June, Local Lenses – a new feature that is one of the first persistent, large scale, collaborative uses of augmented reality.
It has now been launched in a small area around London’s Carnaby Street and promised to transform whole neighbourhoods into digital canvases.
This first Local Lens is called City Painter. The concept is simple – using the camera on the Snapchat app to view Carnaby Street, City Painter lets you spray great fountains of red and blue paint above Carnaby’s shops, decorating the bricks with predesigned graffiti murals. Anyone on the street can see others spraying their paint, and users can battle to cover the shops in their colours.