Saijo George

Curated by Saijo George

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monday8 Nov 2021

Snapchat Continues to Advance its AR Try-On Tools, Pointing to the Next Stage of Online Shopping

https://www.socialmediatoday.com

Snapchat has provided a new showcase of its evolving AR Try-On tools via a new integration for ComplexCon, which enables Snap users to virtually try on branded t-shirts and hoodies to see how they look in the app.

It’s not perfect yet. The digital overlays still look a little puffy, and are not perfectly aligned to the users’ proportions. But it’s another example of Snap’s rising advances in body-mapping, which will eventually enable users to try on all types of clothing, aligned to their personal size options and other customizations, streamlining in-app purchase activity.

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