Snapchat Announces New Partnership with WPP to Advance AR and eCommerce Adoption
https://www.socialmediatoday.comSnapchat has announced a new partnership with advertising giant WPP which will see the two work together on new projects that will facilitate the creation of AR ads for WPP clients, helping to advance digital ad options for many more businesses around the world, while also boosting Snapchat’s revenue potential.
The main focus of the collaboration will be the development of a new ‘AR Lab’, which will facilitate the creation of AR ad campaigns, giving WPP clients exclusive access to Snapchat’s advanced AR features.
