Snap Rolls Out Dynamic Ads to All Advertisershttps://techcrunch.com
Snap’s Dynamic Ads allows advertisers to automatically create ads in real-time, using the brand’s extensive product catalogues. Snap provides a variety of mobile-ready templates for advertisers to choose from, then serves the ads to Snapchat’s 229 million daily active users based on their interests.
Advertisers don’t have to spend time manually creating their advertisement to fit Snapchat’s vertical format, but instead, sync their product catalog with the social platform and allow Snap to build their ads in real-time.
Before today, the ads were only offered in the U.S. Now, Snap says it’s making the ad product available to all international global advertisers.