Snap Introduces Snap Connect for Direct-Response Advertisers on Snapchat

Snap Inc. Thursday took the wraps off Snap Connect, an extension to the Snap Focus educational portal it rolled out in June. Snap Connect will offer advertisers advanced courses on direct-response advertising via Snapchat, starting out with modules on applications, ecommerce and mobile gaming.

Snap added that it intends to expand Snap Connect programming into additional advertising verticals, and it will publish a report on shopping trends and the new normal later this year to help brands set their 2021 campaigns on the platform.