Saijo George

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friday7 Jan 2022

Report Shows YouTube Raked In The 2021 Holiday Ad Money

YouTube raked in more of brands’ holiday advertising budgets than FacebookInstagramTwitter, and LinkedIn, according to a new report from New York-based analytics firm BrandTotal.

As reported by Retail Dive, BrandTotal said it looked at thousands of ads from a dozen retailers and found that YouTube accounted for 36% of paid social impressions. Facebook accounted for 25%, Twitter for 21%, and Instagram for 19%. (LinkedIn’s numbers weren’t given.)

All ads were part of holiday campaigns that ran between Dec. 8 and 22.

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