Report Shows YouTube Raked In The 2021 Holiday Ad Moneyhttps://www.tubefilter.com
YouTube raked in more of brands’ holiday advertising budgets than Facebook, Instagram, Twitter, and LinkedIn, according to a new report from New York-based analytics firm BrandTotal.
As reported by Retail Dive, BrandTotal said it looked at thousands of ads from a dozen retailers and found that YouTube accounted for 36% of paid social impressions. Facebook accounted for 25%, Twitter for 21%, and Instagram for 19%. (LinkedIn’s numbers weren’t given.)
All ads were part of holiday campaigns that ran between Dec. 8 and 22.