Reddit Launches Trending Takeover Ad Unit on Search Tab and Popular Feed

Reddit now offers premium venues in two of the most commonly visited areas of the platform: Reddit’s Search tab and Popular feed. Users can see the Trending Takeover ad unit in the second slot of the Trending Today module on Reddit’s Popular feed, as well as the second slot of the Trending Today drop-down in Reddit’s Search tab. Trending Takeover has a maximum campaign life of 24 hours.

Reddit beta-tested Trending Takeover with more than 15 partners across entertainment, consumer tech, CPG, automotive, and QSR verticals, including Spotify, Method, and Adobe and claims that these partners saw an increase in surfaced conversations and a click-through rate two-times greater than the industry standard for social platforms.

To get started, please visit Reddit Advertising.