Pinterest Turns Its TikTok-like Idea Pins Into Ads

Today, Pinterest is opening up a new format to its advertisers with the launch of its new “Idea Ads.”

This ad format is designed to give brands a way to connect with their audience on Pinterest’s platform, which can then in turn drive traffic to their websites or inspire future shopping purchases — similar to much of Pinterest’s organic content. The Idea Ads themselves are basically just Idea Pins either crafted directly by marketers or produced in collaboration between a business and a creator who are working together. The latter is referred to as “Idea ads with paid partnership,” in Pinterest’s lingo.

The company says the new ad formats and tools are now generally available to advertisers in over 30 countries worldwide.