Saijo George

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friday14 May 2021

Pinterest To Test Livestreamed Events This Month With 21 Creators

https://techcrunch.com

Pinterest is expanding into live events. The company is planning to host a three-day virtual event that will feature livestreamed sessions from top creators.  The virtual event will run inside the Pinterest app from May 24th through May 25th, and will serve as the company’s first public test of directly streaming creator content to its more than 475 million global users.

Users will launch the livestreaming experience directly inside Pinterest mobile app and remain there during the sessions. Pinterest users can also comment to interact with the creator during their stream, but there is no longer any shopping functionality, Pinterest tells TechCrunch.

The livestreams allow up to five “guests” and an unlimited number of viewers. Meanwhile, moderators — which may include Pinterest employees, during this test — will help to control the experience. They will also have the ability to remove people from the chat if they do not uphold Pinterest’s Community Standards.

The forthcoming event’s lineup will focus a variety of topics, including food, design, cooking, style and more.

In total, Pinterest will feature around 21 creators throughout the three-day event, with around seven different sessions per day. Users will be directed to the live event via a new “Live” tab inside the Pinterest app for iOS and Android, where they can view the schedule and join sessions.

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We all have access to all the music in the world, as well as easy software and tools to create playlists, in any way we want.

Yet, if you’ve been to a party where someone tries to be the DJ using their phone, you’ve probably appreciated the need for a good DJ who can can select the right playlist for the right crowd, and knows exactly what the party needs, and when it needs it.

Saijo is The DJ when it comes to digital marketing news.