Saijo George

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monday13 Sep 2021

Pinterest Tests New Full-Screen, Vertical Scrolling Feed for Pin Discovery

https://www.socialmediatoday.com

It seems that Pinterest is the latest social media app looking to lean into the TikTok-inspired trend of a scrolling, vertical feed of content, with a new ‘Watch’ mode being tested for Pin discovery.

As you can see in this example, posted by user @KenSchillinger, the new full-screen discovery option includes both a ‘Browse’ and a ‘Watch’ display, with the ‘Browse’ mode being the traditional Pinterest search feed, and the ‘Watch’ mode switching to a TikTok-style presentation of the same, with both video and still image Pins displayed in the vertical scrolling stream.

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