Saijo George

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friday21 May 2021

Pinterest Talks About The Evolution Of Visual Search On Their Platform

https://medium.com

Pinterest has shared some new insights into user search activity as part of an overview of how its search system works, and how it has evolved over time to provide more accurate matches.

Here are some of the highlights:

  • there are now more than 5 billion searches on Pinterest every month.
  • searches for outfits, vacations, and home renovations are at all-time highs, and searches for weddings have presumed pre-pandemic levels.
  • Gen Z, the number of searches per Pinner have increased 31% YoY, while the number of searches within the audience has nearly doubled (+96%) YoY.
  • When it comes to shopping, product searches grew more than 20x YoY (at the end of Q1).
  • They talk about computer vision-powered visual search and how that si where the future of search lies.
Social Media

We all have access to all the music in the world, as well as easy software and tools to create playlists, in any way we want.

Yet, if you’ve been to a party where someone tries to be the DJ using their phone, you’ve probably appreciated the need for a good DJ who can can select the right playlist for the right crowd, and knows exactly what the party needs, and when it needs it.

Saijo is The DJ when it comes to digital marketing news.