Pinterest Launches Verified Merchants Program, Conversion Insights Report and More

Pinterest has announced a bunch of new features like a Verified Merchants Program, Conversion Insights Report and more, details below.

• Verified Merchant Program: They have launched a Verified Merchant Program with retailers like Quay Australia, Ruggable, Filson, Coyuchi and Lotuff Leather. Verified Merchants will display a special blue checkmark on their profiles, and become eligible for increased distribution within high-intent shopping experiences and metrics like conversion reporting. Retailers interested in signing up for the program can learn more at pinterest.com/verified.
• Conversion Insights: Gain early access to organic and paid conversion insights so you can measure Pinterest’s impact on your site visits, checkouts and sales over multiple attribution windows.  
• Catalogs updates: They have made significant updates to Catalogs that lessen the time from feed ingestion to Product Pin creation, plus we’re adding new metrics, near real-time feed ingestion, user experience enhancements, and feed ingestion scheduling.
• Dynamic retargeting: Advertisers in global markets can reach Pinners who have previously engaged with their brand online or who have unpurchased items in their cart by retargeting exact or similar products they search and save on Pinterest. We’re adding in more optimization levers to give advertisers more control.