Pinterest Launches Story Pins Beta, New Look Creator Profiles and More (Launching in US)

Pinterest is launching its version of Stories, the social media format that everyone now offers. Story Pins is an all new type of Pin and publishing option that gives creators a way to tell dynamic and visual stories with videos, voiceover and image and text overlay.

Like all Pins, Story Pins can be saved to boards for later, and will be discoverable over time. They’ll also be distributed across home feed, search results and places like the Today tab, and benefit from the visual discovery engine that matches new ideas to people with relevant interests and tastes.

Creators with access to Story Pins can use the Pinterest camera to record video, add multiple images as well as text with custom fonts.

Story Pins also make it easier for creators to build an audience on Pinterest since they aren’t ephemeral and don’t disappear after 24-hours. To ensure ideas get in front of the Pinners who are looking for them, creators can tag Story Pins or videos with topics or interests fueled by the trends and insights on the platform.

They are also updating creator profiles to feature creator’s ideas front and center and showcase their published content, not just the ideas they’ve saved. Pinners can now message creators via the Contact or Message card.

Creators interested in learning more about Story Pins and creator tools can sign up here. Pinners in the U.S. will start seeing Story Pins on iOS, Android and web today.