Pinterest Launches New Tools for Merchants like Automatic Bidding for Shopping, New Product Tagging UI, etc

Pinterest is launching a bunch of merchant tools to help retailers reach customers this holiday season and beyond, including a new storefront profile, faster Catalogs feed ingestion, collections as a shopping ad format, video for collections, automatic bidding, conversion insights and analysis, and an improved product tagging test.

Merchant storefront profile & discovery: An updated profile enables merchants to transform their shop tab into a storefront with featured in-stock products organized by category, featured product groups and dynamically-created recommendations. And when Pinners search for shopping-related ideas on Pinterest, they’ll see recommended merchants based on the product category.

New product tagging: An improved product tagging tool that gives merchants the ability to tag their own scene images with exact products.

Catalogs updates: a more intuitive interface so it’s easier to become a merchant on Pinterest. They are also making collection a shopping ad format.

Automatic bidding for shopping: Set it and forget it with automatic bidding for catalog sales in ad campaigns.

Conversion Analysis: With new updates, retailers can see how customers are completing their path to purchase—all summarized in a familiar funnel—in the visualizations tool. Follow customers’ purchase journey and compare multiple attribution views to prove impact.