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wednesday19 May 2021

Pinterest Launches ‘Idea Pins,’ a Revamped Variation on Stories

https://www.socialmediatoday.com

Pinterest is introducing ‘Idea Pins’. Which are the Story Pins that it’s been testing for the last seven months, but with a more Pinterest-like framing.

As you can see in the above screenshots, the Idea Pin format look very similar to the Stories options you’ll find in other apps, and are accessible via profile bubbles at the top of user feeds highlighting Idea Pins from users that you follow and those that Pinterest thinks you may like.

Also like Stories, Idea Pins are focused on sequences of short video clips that users can tap through. Each individual clip can be up to 60 seconds in length, while you can add up to 20 frames to each Idea series.

Pinterest is also working on product tags, which are not available as yet, while it’s also launching new analytics tools to provide users with insights into their Idea Pin performance.

Idea Pins are now available to all users with a business account in the US, UK, Australia, Canada, France, Germany, Austria and Switzerland.

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