Pinterest Edges Closer To Social Commerce With New Shopping List Feature
https://digiday.comPinterest is looking to help its users get one step closer to purchasing with a new feature that automatically saves shoppable product pins and even notifies users of price changes.
Starting today, the Shopping List feature will automatically save user product pins in one place, making it easier for users to come back and shop for those items. Users will also be shown shipping costs, reviews, and notified when a saved product pin has a price drop. The new feature will roll out this month to all users in the U.S. and the U.K. Shopping Lists will be available later this year in Australia, Canada, France, and Germany.
