Pinterest Brings Shopping Inspiration to the UK

Pinterest is introducing more places for retailers to promote Pins and showcase ads, this includes Pinterest Lens, which unlocks the power of visual search by allowing people to find similar results to what they capture through the Pinterest camera and in Pins. According to them, three of their most highly trafficked and visible places to shop – Lens, the shop tab in search, and shopping on Pins (coming soon) – can now include ads.

With new conversion insights in the U.S., Pinterest Verified Merchants and Shopify retailers can easily see the impact of both their paid and organic Pinterest content on their site visits and checkouts.

They are bringing shopping inspiration to the UK. With the launch of these features, UK Pinners will be able to shop within a home or fashion Pin, shop their search results, from their boards and shop the inspiration they see in the real world through Lens camera visual search. They’ll also be able to get inspiration from Shopping spotlights, which are expert-selected shoppable content curated with publishers and creators.