Pinterest Announces New Marketing Tools, Including Pinterest Premiere Video Ads

Pinterest has today announced several new ad tools to provide more insight into campaign performance, and enhanced opportunity to reach the right audience.

• First off, Pinterest is adding a new video ad option called ‘Pinterest Premiere’, which will enable advertisers to purchase exclusive video placement in the home feed for a specific demographic, interest or category for a designated time frame.
• Pinterest has also updated its interactive trends tool, which will now provide more specific insights into engagement behaviors across the platform.
• And finally, Pinterest is rolling out its Conversion Insights more broadly, which enables advertisers to view both promoted and organic Pin metrics in a single report.