Pinterest Announces $500K Creator Fund (USA), Creator Code Content Policy, Moderation Tools And More

Pinterest today hosted an event focused on its creator community, where the company announced a series of updates including the launch of a $500,000 Creator Fund, a new content policy called the Creator Code, as well as new moderation tools, among other things.

The fund is specifically focused on elevating creators from underrepresented communities in the United States and will offer a combination of creative strategy consulting and compensating them with budget for content creation and ad credits. At least 50% of the fund’s recipients will be from underrepresented groups, Pinterest says.

Creators will be required to agree and sign the code during the publishing process for Story Pins, where they tap a button that says “I agree” to statements that include “Be kind,” “Check my facts,” “Be aware of triggers,” “Practice inclusion” and “Do no harm.” The Creator Code itself is not yet live, but will roll out to creators to sign and adopt in the weeks ahead, Pinterest says.

Pinterest today also introduced several new creator tools focused on the similar goal of making Pinterest a more positive, safe experience for all.

It’s launching comment moderation tools that will allow creators to remove and filter comments on their content, as well as tools that will allow them to feature up to three comments in the comment feed to highlight positive feedback. New spam prevention tools will help to clear out some of the unwanted comments, too, by leveraging machine learning technology to detect and remove bad comments.