Online video ad spend is up 30% since the last quarter, and YouTube still leads the way
https://www.tubefilter.comMediaRadar, an intelligence and sales platform, used its latest slew of data to discuss trends in the digital media ad biz. Since Q4 2021, online video ad spend is up 30%. $5 billion being spent on online video ad campaigns that reach both YouTube and other platforms. That statistic shows that the online video ad market is much larger than just YouTube, but 74% of the companies that invest in online video spend money on the Google-owned platform.
