Meta Rolls Out New Reels Features like Sound Sync And Expands Instagram Reels To 90 Seconds

Meta today announced a series of updates and new features for its Reels products across both Facebook and Instagram. Most notably, it’s offering a Sound Sync feature on Facebook Reels and adding support for longer Instagram Reels of up to 90 seconds, instead of 60 seconds, previously.

The company is also rolling out several more creative tools, audio tools, templates and other options to make Reels more engaging.