Meta Implements New Changes to Housing, Employment and Credit Ads to Eliminate Potential Discrimination
https://www.socialmediatoday.comMeta has announced some changes to its policies relating to housing, employment and credit ads, as a result of a recent settlement with the US Department of Housing and Urban Development related to the potential for discriminatory use for Facebook ads within these categories.
The settlement specifically relates to housing ads, and the way that Facebook ads can be used to target specific groups with housing promotions, which could be used to exclude certain audiences from that outreach.
These new changes will, ideally, eliminate that possibility, while Meta has also chosen to expand the same to employment and credit ads as well.