Linkedin Quietly Tests Linkedin Premium News Subscription Feature

LinkedIn would like to broaden the base of people shelling out money for its premium membership, and it’s hoping that access to paywalled content from premium publishers will help.

The Microsoft-owned social network quietly launched a pilot program last month called LinkedIn Premium News, which gives LinkedIn Premium members greater access to content published by sites that use Piano’s paywall technology, according to sources at two publications familiar with LinkedIn’s pitch. The program, which began with less than a dozen publishers, is still expanding, a third source familiar with the project said, with more publishers slated to come aboard in the coming weeks.