LinkedIn Introduces Conversation Ads
https://business.linkedin.comLinkedIn Tuesday introduced Conversation Ads, an extension of its Message Ads (formerly known as Sponsored InMail) aimed at giving members more personal and engaging ways to interact with their prospects. Conversation Ads will roll out globally as a public beta to all advertisers, in all languages, over the next few weeks.
Conversation Ads build upon the professional network’s Message Ads offering by enabling advertisers to create full-funnel campaigns with multiple, customized calls to action, such as product education, webinar signups and ebook downloads.
