Saijo George

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monday2 Nov 2020

LinkedIn Has a New Company Engagement Report

https://www.adweek.com

LinkedIn this week unveiled a new Company Engagement Report option to better inform brands engaging in business-to-business account-based marketing on its platform.

The professional network’s new Company Engagement Report tracks the following metrics for target accounts:

  • Total engagement level: The sum of ad engagement, organic engagement and website visits, divided by the number of members targeted and benchmarked across companies marketed to on LinkedIn.
  • Members targeted: The number of members who work at the company and have been targeted by a campaign.
  • Total ad engagement: The number of likes, comments, clicks, shares and video views (counted if members viewed at least 25% of the video), including paid ads and ads that are virally shared.
  • Total organic engagement: The total number of interactions with posts from the user’s organization’s LinkedIn page.
  • Total website visits: The total number of times members visited the web page tied to the user’s LinkedIn Insight Tag.
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