LinkedIn Adds Boost Option For Organic Posts, New Event Promotion And More
https://business.linkedin.comStarting today, you can easily “Boost” any high-performing organic post directly from your LinkedIn Page. With the click of a button and a few payment details, you can easily give your most engaging or time-sensitive content a little boost to quickly expand your audience reach.
They are also launching a new ad format, Event Ads, and options to measure the organic reach and engagement with new Event Analytics. With Event Ads, marketers can ensure that they’re getting in front of the professionals that matter most to them to drive registrations, and event organizers have clear visibility into how many LinkedIn members clicked on or saw an ad and registered for their event — giving them full visibility into the effectiveness of their campaign.
They are also introducing Custom Streaming, which allows you to live-stream via the broadcast tools you’re most comfortable with, including Zoom, WebEx, OBS, and in the coming months, Microsoft Teams.
