Saijo George

Curated by Saijo George

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thursday19 May 2022

Instagram’s Testing a New Stories UI Which Could Have Big Implications for Your Content Strategy

Over the past few weeks, Instagram has been testing a new Stories presentation UI that essentially hides Stories posts after a certain frame count. some Stories are now only displaying the first three frames, along with a tiny ‘Show all’ prompt in the top left of screen.

That would be easy to miss, which could mean that if you’re posting more than three frames to your Story, those later ones will be significantly less likely to be seen.

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