Instagram’s Redesigned Shopping Hub Goes Live in the US
https://www.engadget.comYou might have noticed that Instagram has an area called ‘Shop.’ It’s accessible from a tiny button in the Explore tab and is little more than a grid packed with posts that contain buyable goods. Functional, yes, but hardly imaginative. Thankfully, Facebook is rolling out a major revamp called Instagram Shop that looks, well, exactly how a modern e-commerce platform should in 2020. It was announced back in May but is rolling out today in the US, followed by the rest of the world “in the coming weeks,” the company said in a blog post.
It’s all part of a renewed push by Facebook into e-commerce. The company announced Shops back in May which, not to be confused with Instagram Shop, allows any business to set up a free storefront on their Facebook page and Instagram profile. If users discover one of their products — through Stories, an advert, or a conventional post in their feed — they can save it for later or place an order immediately. As The Verge reports, Facebook has teamed up with reputable third-party services such as Shopify, BigCommerce and Woo, to make this all happen behind the scenes.
