Instagram To Improve Its Ranking System To Better Highlight Original Content

Instagram head Adam Mosseri announced today that the company is going to tweak its ranking algorithm to highlight original content more on its platform. Following the announcement, a spokesperson for the social media giant told TechCrunch in an email that Instagram is making changes to its ranking algorithm to prioritize the distribution of original content, rather than reposted content, in places like the Reels tab and feed.