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sunday18 Oct 2020

Instagram to Crack down on UK Influencers That Don’t Label Sponsored Posts

Facebook-owned Instagram is to crack down on social media influencers and celebrities who post without telling followers they have been paid to do so, following an investigation by the Competition and Markets Authority.

The CMA said it had investigated the issue of “hidden advertising” and was concerned that Instagram was not doing enough to tackle the problem. The CMA said it has not made a finding on whether Instagram’s practices have breached consumer protection law.

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