Saijo George

Curated by Saijo George

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thursday22 Jul 2021

Instagram Tests New Option That Would Enable Users to Partner Up on Posts and Reels

Instagram has launched a new test of a feature that would enable users to post collaborative updates, both in the main feed and in Reels clips. As you can see in these examples, with Instagram’s new ‘Collab’ option, posts would appear with two profile bubbles, indicating that two people have partnered on the content.

Expect, also, to see it become a new ‘growth hack’ option, with people asking their followers to also follow their friends via Collab updates.

The new option is currently being tested with selected users in the UK and India, with no official plans for an expansion just yet.

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