Instagram Rolls Out A New Searchable Map To Make It Easier To Discover Popular Locations

Meta CEO Mark Zuckerberg announced today that the company is introducing a new searchable and dynamic map experience on Instagram. The updated map experience will allow users to explore popular tagged locations around them and filter location results by specific categories including restaurants, cafes and beauty salons.

Prior to this update, the map experience on Instagram only included posts. With this new update, users can search the map, access filtering options and move the map around to look at what’s nearby. Meta says the new map is now available on Instagram.

This could give brands more reasons to both ensure that their business information is up to date in the app, and that they’re encouraging visitors to tag them in their posts.