Instagram Launches Shopping in Its TikTok Rival Reels

With today’s launch, both businesses and creators will be able to tag products when they create Reels. When people view an Instagram Reel with this content, they’ll be able to now tap a “View Products” button to either buy, save or learn more about the featured products. The company says the feature is rolling out globally, starting today.

Today, Instagram users can shop from videos in Feed, Stories, Live, IGTV and, with this latest launch, Reels.