Instagram Launches Guides Feature to Everyone and Has a New Keyword Search Feature

Back in May Instagram launched a new Guides feature that lets creators curate content together in a single location, with the first ones set to focus on wellness content in light of the ongoing COVID-19 pandemic. Today, the company says it’s making the format available to all users, and expanding Guides to include other types of content, as well — including Products, Places and Posts.

Instagram also today announced an update to its Search functionality that will better direct users to their interests.Before, users could search for names, usernames, hashtags and locations. With the changes rolling out today, users will also now be able to use keywords that will surface content relevant to their interests. Along with Guides, the larger goal is to help keep Instagram users from leaving the app.

Instagram says the search update is available in English to all users in Canada, the U.S., U.K., Australia, New Zealand and Ireland starting today. The expansion to Guides is rolling out now to all users.