Instagram Launches Gift Cards, Delivery and Fundraiser CTA Stickers
https://business.instagram.comFacebook announced options for setting up the gift cards a few days ago and it seems Instagram is launching similar features in the coming weeks.
Businesses(Instagram business or creator account is required) can get set-up new interactive Stories stickers with their own Stories content to drive awareness of these new ways people can support them. They’ll be able to share links to their offerings through a Gift Card (help), Donation – (need to first create a personal fundraiser on Facebook and then input that link on Instagram) or Food Orders (help) Stories sticker, which will be available in their sticker tray. Supporters can also re-share these stickers in their own Stories to help spread the word.
Businesses can also add a Gift Card, Donation or Food Orders button to their Instagram profile. By tapping an Instagram profile button, people will be taken to the business’ chosen platform to complete their purchase.
