Saijo George

Curated by Saijo George

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tuesday25 May 2021

Instagram Launched Insights For Reels And Live

https://techcrunch.com

Instagram is launching insights for Reels and Live.

  • For Reels, they will be showing new metrics including Plays, Accounts Reached, Likes, Comments, Saves, and Shares.
  • For Live, they will be showing Accounts Reached, Peak Concurrent Viewers, Comments, and Shares.

They will also be including these metrics in Account Insights to provide a broader picture into how Reels and Live shape an account’s performance. Other changes include

  • detailed information about Reach in Account Insights
  • new breakdowns that provide transparency into which types of accounts you’re reaching and which content formats are the most effective at driving Reach.
  • Insights will be coming to desktop.
  • new preset time frame options in Insights, expanding beyond the last 7 and 30 days.
  • etc

 

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