Instagram Is Testing Ads In Reels And Facebooks Tests Sticker Ads For Stories
https://www.theverge.comThe company says today it’ll start testing ads in its TikTok copy product in India, Brazil, Germany, and Australia. The plan is to then expand that group in the coming months. The ads can be up to 30 seconds long, like Reels, and will look similar to the ones you see in stories in that they’re vertical and full-screen. Unlike those story ads, though, people can comment on, like, view, save, share, and skip them in Reels.
Facebook previewed its new sticker ads for Facebook Stories, which will be tested with select advertisers and creators over the coming weeks. The company announced them last month with the idea being that the stickers are just that, cute stickers, but that they can also be tapped to buy a product. Creators will get a cut of the revenue.
