Instagram Is Rebranding IGTV To Instagram TV
https://www.theverge.comInstagram is rebranding IGTV as “Instagram TV,” and it’s getting rid of the exclusive IGTV video format. Feed videos and IGTV videos will be consolidated into Instagram TV. Videos posted to the main Instagram feed can now run up to 60 minutes long — a length previously reserved for IGTV videos — and you’ll no longer have to leave the main app to view them.
A spokesperson for Instagram says the IGTV app, now called the Instagram TV app, will remain as a “destination for people to visit with the intent of watching video.”