Instagram Introduces Guides – Curated Resources for Wellness Content
https://www.theverge.comInstagram is launching a new Guides feature that lets creators curate content together in a single location, with the first ones set to focus on wellness content in light of the ongoing COVID-19 pandemic.
Guides live in a separate new tab on a user’s profile and aggregate several Instagram posts and videos with tips, commentary, and advice into a single place. Photos, galleries, and videos linked in Guides can either come from the user’s own profile or can be sourced from across other creators on Instagram; tapping on a photo or video in a Guide links users to the original post.
For now, Guides appear to be limited just to the wellness-focused creators and companies that Instagram has selected to launch the feature, but it’s easy to imagine Instagram rolling out the tool for a much larger array of topics in the future.