Saijo George

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wednesday24 Jun 2020

Instagram Expands Shopping to More Businesses

Instagram announced today it’s expanding access to Instagram Shopping to more businesses, including creators who want to sell their own merchandise. To enable this expansion, the company introduced new “Commerce Eligibility Requirements” that offer a set of guidelines that interested businesses must adhere to, in order to qualify for Instagram selling. These requirements will go into effect on July 9 in all the markets where Instagram Shopping is supported.

For example, the guidelines specify the Instagram account must represent the store or website where the products are being sold from — in other words, product listing must be available for direct purchase on the seller’s own website or through either Facebook  or Instagram Checkout. The account can’t serve as a front for some sort of affiliate network selling, like the Amazon affiliate program.

The Instagram account must also demonstrate “trustworthiness” by having an authentic, established presence and a sufficient follower base.


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Jess Joyce Search Consultant

Prosperity Media SEO Consultant

Full Time Sydney

Company : Prosperity Media

Prosperity Media is a well known SEO Agency based in Sydney. The thing about our company is we are not trying to do everything. We specialise in SEO and mid to large…