Instagram Creators Can Now Lock Photos And Reels Behind A Paywall

When the feature began testing in January, only 10 creators had access to the feature. Now, tens of thousands of creators have access, and the slate of subscriber-only features is expanding. New updates to Instagram subscriptions include subscriber group chats, reels and posts for subscribers only, and a subscriber-only tab on a creator’s profile, so paying fans can see the content they’ve unlocked access to.