Saijo George

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friday13 Nov 2020

Instagram Adds Reels and Shop Tab on the Home Screen

https://techcrunch.com

Instagram is putting its TikTok competitor Reels front-and-center in a redesigned version of its app by giving it the center position on its new navigation bar. The update, arriving today, also replaces the Activity tab (heart icon) with the Shop tab, following a test that had changed this aspect of the app’s home screen earlier this summer.

In the redesigned app, both the Compose button and the Activity tab have been relocated to the top-right of the home screen, while the center middle button now belongs to Reels.

The redesign, which makes Reels the main button in the app, is an aggressive attempt on Instagram’s part to direct users to its short-form video feed, which has so far seen only a lukewarm reception from reviewers.

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