Saijo George

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wednesday13 Oct 2021

Instagram Adds Reels Ads into its Marketing API

https://www.socialmediatoday.com

Facebook’s looking to expand the usage of Reels ads by adding Reels ad placements into its Instagram Marketing API, which will essentially enable approved third-party platforms to facilitate Reels ads creation within their digital ads flow.

This feature update will enable the following three capabilities / use cases via the Marketing API.

  1. Ads creation: Developers will be able to use “INSTAGRAM_REELS” as one of the target positions when creating ads
  2. Ads insights: When breaking down insights by Placement level, it will be possible to see how ads perform via Instagram Reels placement
  3. Ad preview: Developers will be able to fetch the preview in the Instagram Reels format
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tl;dr Marketing is my favorite SEO newsletter. No fluff just thoughtfully curated content. Absolutely love that many articles are backed up by data.Hell, I would even pay for that newsletter. Thanks for your work, Saijo.