Influencers In China Must Now Have A Qualification To Talk About Certain Topics Like Law And Medicine
https://www.cnbc.comChinese regulators have been looking to clean up the country’s popular livestreaming industry. This includes rules around what online influencers can and can’t say and the topics that are off limits.
Online influencers in China must now have a qualification to talk about highly professional topics such as law and medicine, regulators said on Tuesday.
Influencers must show those qualifications to the livestreaming platform they use. Those qualifications then need to be reviewed by the platform.
The latest rules from the two Chinese government agencies lays out a “code of conduct” for online influencers.