Saijo George

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wednesday20 May 2020

Google Is Now Offering Brand-Safe Ad Buys Through YouTube Select

https://www.blog.google

YouTube Select is meant to give advertisers access to a more curated, higher quality selection of creators and publishers. A reimagination and unification of solutions like Google Preferred and prime packs. It offers more flexibility to reach the audiences you can’t find elsewhere in the content and places they choose to watch—with the confidence that your buy is brand-safe.

With YouTube Select, you can be confident that your ad buys are brand-safe. You’ll have access to advanced brand suitability controls, as well as the option to only serve ads on videos that have been machine classified and human-verified across all lineups.

YouTube Select can now help advertisers reach new audiences across top YouTube apps and verticals like YouTube Kids, Sports, Music and Originals with sponsorships and programs.

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