Google Expanding Youtube Select Sponsorship Offering (USA Only)

Google is starting to offer a rolling set of seasonal sponsorships available on a quarterly basis. Seasonal sponsorship (from Youtube Select) offering focuses specifically on what’s prominent in culture during that time of year, like Mother’s Day, Summer Wellness or Women in Music during Women’s History Month. And most importantly, the breadth of the seasonal slate means advertisers have a much wider variety of opportunities to celebrate diverse communities and topics, and reach their audiences where they are watching.

Here are some of their Upfront Slate offering:

• NFL Game Day All Access (NFL)
• Summer Game Fest (Gaming)
• The Game Awards (Gaming)
• YouTube Greenlight – brings a group of emerging YouTube creators together to pitch an original series ideas based on specific advertisers goals.

Here are some of their Seasonal Slate offering:

• Climate Change
• Mother’s Day
• Black Music Month packages in June
• and more